Partnership package · 2026 / 27

110+ runners.
Every week.
All year.

UTRC attracts students from across every faculty at the University of Toronto — an active, health-conscious and socially connected audience that shows up in person three times a week and posts about it afterwards.

Start a conversation → See the options

The reach

Who you’re
reaching

A young, influential audience that values community — and turns up in person, which is rarer than it sounds.

On the ground

0Average attendees
0Unique runners
0Run leaders
0Runs per week

On Instagram

0Followers
0Views
0Interactions

Why partner

What you
get out of it

01

Drive student engagement

UTRC attracts students from across all faculties, creating a direct channel to an active, health-conscious and socially connected demographic. A partnership gives visibility to a young, influential audience that values community.

02

Authentic brand integration

Opens doors for experiential marketing like product seeding, demo runs or gear try-ons. This creates a low-barrier way for students to test products in a trusted community setting, which drives word-of-mouth and conversion.

03

Community impact

Supporting UTRC demonstrates investment in student wellness and local community-building. It positions the partner as a champion of movement, mental health and inclusivity — values that resonate with students, alumni, staff and the broader Toronto community.

Partnership opportunities

Three ways
in

Mix and match, or tell us what you’re actually trying to achieve and we’ll build something around it.

Option 01

Shoe demos & gear trials

Host co-branded demo runs where students test the latest shoes or apparel in a real community setting.

  • Direct product trial with a highly engaged student community
  • Organic word-of-mouth marketing among younger runners
  • Extended social reach through co-branded posts and student-generated content
Option 02

Café sponsorships

Offer discounted prices exclusively for our runners. Sponsorships can also include free samples at special events and visible branding.

  • Increased foot traffic from runners who want to support local businesses
  • A standing spot on the Saturday café run rotation
  • Extended social reach through co-branded posts and event content
Option 03

Event activations

Sponsor special runs, challenges and wellness workshops, with brand visibility through giveaways, participant gear and event branding.

  • Meaningful visibility at high-energy, community-driven events
  • Positioning as a supporter of student health and movement
  • Social visibility through co-branded posts and event highlights

Previous partners

Good
company

Corporations & organizations

Charity

Small businesses

Closing remarks

Stronger
for everyone

At UTRC we prioritize building an inclusive and welcoming community where runners feel safe to meet, socialize and enjoy movement together.

With your support we can expand our reach and foster an empowering community where runners from all backgrounds are brought together by the shared love of movement, making the UTRC experience stronger for everyone.

Email the club → See the feed

Partnership enquiries reach our VP External through the club inbox.

Let’s build something

Put your
brand on
the run.

Get in touch →